We have jointly created a business strategy designed to take all DOVISTA’s brands to the next level.

We call the strategy CLEAR. As in All CLEAR. Because the strategy creates clarity about direction and paths. Our CLEAR strategy is based on an ambition to grow. And we believe that growth will come as we play better and smarter as a team.

The customers are at the center of everything we do. On all levels and in all parts of our operations, a deep understanding of our customers must guide our choices of products and services.

We develop and produce vertical windows and exterior doors that matches our customers’ preferences and needs. Our perspective is long-term, and we have the necessary financial foundation to invest in growth.

This is our reference point when we formulate our vision: DOVISTA will be the genuine and leading European solution provider of vertical windows and exterior doors.


Customer focus

We need to continue to move from a product perspective to a customer focus. We need to define quality through our customers’ perception.


Leading together

We will lead the industry together by utilizing the strength of the trust ownership and creating a common platform for all SBUs. And we need everyone to engage in getting us there through innovation and development.



We will ensure efficient lines of decision-making and encourage direct communication.



We will set the right governance structures while involving key stakeholders across the Group



We will build trust. Internally as well as externally in pursuit of an organization that always believes that we can do better.